Increasingly, consumers depend on transparency to protect themselves in the market place.

People can evaluate the worth of products and services at levels not possible before. Corporations face a wide and growing variety of potential threats from integrity issues, such as customer abandonment, legal fees, scandal costs and even executive crime, but firms that exhibit ethical values and openness have discovered that they can compete better and be more profitable.

You want the world’s brands to be open, and dialog with you on how they operate in the world to make sure they fit into your ethical and social expectations.

When that happens, you give back in social time, money and high praise. This is where you can get involved by giving your recommendation of companies that you want to be transparent.